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Visual Web Designer
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[Apply for this Position]
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Location:
Cheyenne, WY
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Opening Date:
07/18/2008
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Closing Date:
08/01/2008
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Description:
Sierra Trading Post is looking for a full-time visual web designer with a knack for designing compelling and engaging online experiences. This individual will be responsible for creating and producing creative that’s inline with the Sierra Trading Post brand and identity. This role requires critical thinking, design analysis and good communication skills.
Ideal candidates will provide a portfolio that demonstrates an understanding of designing
for the web. URLs preferred.
Responsibilities include:
• Provide visual design support for eCommerce department projects
• Design and maintain website creative
• Create multiple mocks of proposed designs
• Build custom web pages on a regular basis
• Produce online marketing collateral including on-site and off-site banner ads
• Optimize all creative including graphics, HTML and CSS for a broad customer base
• Have an understanding of web analytics and how the design influences the
purchase decision including implementation of tracking parameters on links
for tracking purposes
• Create hi-fidelity comps from wire frames and various low-fidelity approaches
• Create pixel-level definition of visual designs for IT development staff
• Provide email design support
• Provide design support on web projects of all sizes
• Work towards set deadlines and proactively manage time
• Communicate concepts and be open to feedback from various peer groups concerning designs
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Requirements:
• Associate degree or 2 years web design experience
• Familiar with standard design concepts, practices and procedures including
color theory, layout and typography
• HTML proficiency (hand-coding preferred) + basic knowledge of CSS
• Dreamweaver, Photoshop and/or Fireworks, Illustrator, Windows
and MS Office experience
• Excellent written and verbal communication skills including the ability to receive feedback from peers on designs and provide design rationale when needed
• Ability to take initiative and work with project managers as their projects arise.
• Have fun, be creative and enjoy what they do within a start-up environment,
but for an established company
• Retail experience, Web 2.0, Flash, UI, a major plus.
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Search Engine Optimization Specialist
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[Apply for this Position]
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Location:
Cheyenne, WY
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Opening Date:
07/18/2008
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Closing Date:
07/25/2008
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Description:
Overall Responsibility
Improve and manage our organic search engine rankings and the sales that they produce.
Search Engine Optimization
1. Monitor all primary search engines for SERP exposure on brand-related and top non-brand-related terms.
2. Monitor some secondary search engines for SERP exposure on brand-related and top non-brand-related terms.
3. Assess website for spiderability, keyword density and content, and internal link structure; develop technical plans for the on-site optimization of each.
4. Maintain the robots.txt file
5. Maintain page titles and meta tags on department and brand pages.
6. Work with PPC specialist to develop keyword campaigns and monitor rank on important keyword groups.
7. Cultivate relationships that provide valuable, relevant backlinks for keyword campaigns
8. Maintain updated knowledge of the major search engine partnerships.
9. Work with the company’s copywriters to ensure high organic placements for products through optimization of product titles and copy.
10. Work with the web copywriters and creative team to create landing pages around keyword campaigns
11. Monitor key SEO forums and websites to stay abreast of new trends and ideas.
Website Analytics
1. Work with the company’s web analytics software to maintain deliverable reports on SEO revenue and projections and evaluate the success of SEO projects
2. Analyze existing web analytics data and make marketing/technical recommendations based on this data for SEO projects.
Web Development
1. Develop or manage development of both static and dynamic websites for customers in foreign countries. This includes project management duties like outsourced translation, web hosting, programming, design, and concept socialization.
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Requirements:
Required Skills
• Strong HTML knowledge, ability to develop basic web pages
• Ability to take initiative and develop/manage new web projects as they arise.
• Excellent oral and written communication skills (especially email and forum posting).
• Strong analytical skills and the ability to evaluate data to enhance decision-making.
• Identifying, analyzing, developing, and managing projects.
• Windows and MS Office proficiency.
Ideal Skills
• Experience with SEO
• Experience with web programming and database languages such as JavaScript, PHP, mySQL and more.
• Dynamic web design and experience with product datafeeds.
• Experience with other online marketing techniques such as affiliate marketing, keyword bidding, and shopping portals.
• Experience with web analytics or marketing concepts
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Pay Per Click Specialist
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[Apply for this Position]
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Location:
Cheyenne, WY
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Opening Date:
07/18/2008
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Closing Date:
07/25/2008
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Description:
Overall Responsibility
Manage and optimize all paid search marketing efforts
Pay-Per-Click Marketing
1. Manage keyword campaigns and performance metrics meeting conversion, ROAS and revenue goals
2. Manage daily bids and budgets, constantly analyzing performance and making strategic decisions
3. Daily reporting on high and low performing keywords
4. Develop new campaigns around company-wide marketing and branding strategies, new product lines and other marketing initiatives.
5. Test and optimize ad copy and landing pages to increase click-through and conversions
6. Monitor product inventory and preemptively adjust bids to account for anticipated changes in return
7. Work with SEO specialist to develop keyword campaigns and monitor return on important keyword campaigns.
8. Maintain updated knowledge of the major search engine partnerships.
9. Monitor industry trends and continue learning through whitepages, webinars and conferences
10. Research and execute plans to increase performance in foreign markets
11. Work with account managers from tier-one search engines as well as third-party software solutions on a weekly basis
12. Stay current on evolving web trends and share ideas with the rest of the eCommerce team.
Website Analytics
1. Work with the company’s web analytics software to maintain deliverable reports on PPC revenue and projections and evaluate the success of PPC projects and campaigns
2. Analyze existing web analytics data and make marketing/technical recommendations based on this data for new PPC projects.
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Requirements:
Required Skills
• Detail-oriented person able to find trends and develop strategies from campaign results
• Proactive approach, ability to continue learning process without supervision
• Excellent oral and written communication skills (especially email and forum posting).
• Strong copywriting skills, ability to develop effective ad copy
• Solid knowledge and understanding of online services and media
Ideal Skills
• Experience with PPC marketing
• Experience managing or creating marketing campaigns
• Experience with other online marketing techniques such as affiliate marketing, SEO, and shopping portals.
• Experience with web analytics or marketing concepts
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Customer Experience Manager
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[Apply for this Position]
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Location:
Cheyenne, WY
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Opening Date:
07/18/2008
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Closing Date:
07/30/2008
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Description:
Evaluate and guide the overall customer experience as it relates to marketing, messaging, branding and customer service contact center quality. Work with managers and directors of departments affecting the customer experience from merchandising, marketing, creative, fulfillment and customer service. Evaluate customer retention and develop programs to improve our ability to convert more customers into regular buyers, such as customer loyalty benefits.
Specific Duties:
1. Oversee the overall customer experience and provide a consistent voice in all forms of customer contact. This will include email, chat, voice and all forms of messaging.
2. Directly supervise the quality monitoring process currently in place and develop new processes to monitor all aspects of our customer contact center.
3. Work with the Customer Service Manager to develop employee training.
4. Look for ways to empower all associates to provide “Great Customer Service.”
5. Manage and assist in the development of the Customer Feedback Reporting Program that is currently being developed.
6. Create a statistical evaluation tool by which to grade our customer experience.
7. Develop reporting of major customer issues and steps being taken to resolve them.
8. Evaluate our processes from the customer’s perspective and make recommendations regarding required changes.
9. Evaluate our competition and benchmark our customer experience to other industry leaders.
10. Oversee a technical product specialist and find methods for providing the customer with timely and detailed product information in order to convert more inquiries into sales.
11. Develop the product specialist function into a more reliable source of hands on knowledge for our customer and make this information more accessible through email and chat.
12. Provide improved product training methodologies for Retail and our Customer Service Representatives.
13. Enhance the scope of the technical product specialist to include the development of Buying Guides, Specialty Shopping Pages and Barn Burner Videos for the website.
14. Enhance the scope of the technical product specialist to include the development of Buying Guides, Specialty Shopping Pages and Barn Burner Videos for the website.
15. Work with Merchandising, Web Marketing and Web Operations to create better upsell and crosssell opportunities.
16. Evaluate our customer retention and develop processes and programs to improve our ability to convert these customers into regular buyers.
17. Find ways to increase conversion of unique visitors to our business.
18. Strive to maintain the principles of Sierra Trading Post as defined in our “We Believe Statements.”
19. Keep the director of the department informed of issues and situations affecting the customer experience.
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Requirements:
• Bachelor’s degree or applicable experience in customer service, marketing, website administration or other forms of related experience.
• Familiarity with websites and some technical knowledge.
• Excel and standard Microsoft software experience required.
• Ability to set and meet goals.
• Ability to work with multiple departments to achieve the goals of the position.
• Intuitive and creative thinker.
• Ability to thrive in a fast paced environment.
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Product Specialist
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[Apply for this Position]
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Location:
Cheyenne, WY
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Opening Date:
07/18/2008
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Closing Date:
07/30/2008
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Description:
Provide a reliable and knowledgeable source of technical product information for a specified product category. Provide timely answers to customer inquiries in a way that will improve conversion and customer satisfaction. Educate customer service representatives with foundational knowledge about product. Work with our merchandising group and the web marketing team to develop web content, such as buying guides specialty shops and product video for the web.
Primary Duties:
1) Provide quick and reliable product information to customer service department.
2) Conduct product seminars for customer service representatives.
3) Interact with customers regarding more technical questions.
4) Interact with Merchandising and Web departments to assist in creating Web Content.
5) Work closely with the Buyers and vendor representatives to gain knowledge about new product.
6) Demo product where advantageous.
7) Work with the Web Marketing group to develop web content such as buyer’s guides, specialty shop pages, Barn Burner videos.
8) Look for logical ways to improve our upsell and crosssell opportunities in all channels of distribution.
Secondary Duties:
Work as a Customer Service Representative which includes receiving incoming phone order calls, placing mail orders and taking inquiry calls in a timely efficient manner.
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Requirements:
1.) Associate’s degree or applicable experience in related retail environment.
2.) Good knowledge of product specific to their category.
3.) Must be self motivated and have a sense of urgency.
4.) Must have attention to detail, organized, be able to learn quickly and follow precise directions.
5.) Must have good communication skills.
6.) Familiarity with websites and some technical knowledge.
7.) Excel and standard Microsoft software experience required.
8.) Ability to set and meet goals.
9.) Intuitive and creative thinker.
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Web Programmers
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[Apply for this Position]
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Location:
Cheyenne, WY
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Opening Date:
07/02/2008
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Closing Date:
07/25/2008
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Description:
Work in a team environment to create software solutions, using the industry's latest development tools and gain valuable experience as we work to bring software develoment in house. Primary responsibilities will be the development and maintenance of strategic internal applications for our commercial web site - which has over 100,000 unique visitors per day.
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Requirements:
Ideal candidates will be quick learners that are able to think creatively and are task-oriented. 1-2 years development experience is preferred. Knowledge of .Net, ASP, and SQL is preferred. Experience in VB, MS SQL Server and Visual Source Safe is helpful. B.S. in Computer Science or related field required.
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Receiver
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Location:
Cheyenne, WY
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Opening Date:
04/28/2008
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Closing Date:
07/25/2008
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Description:
We currently have 2nd shift receiving positions available. Shift runs from 2:00 pm to 10:30 pm. We have both permanent and temporary positions available.
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Requirements:
Must be good with numbers. Speed and accuracy are essential. Starting pay is $9.40 per hour. Shift differential of $.50 after 5 pm and $.75 after 10 pm.
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Packer
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Location:
Cheyenne, WY
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Opening Date:
07/02/2008
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Closing Date:
07/25/2008
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Description:
We currently have full time and part time 2nd shift seasonal packing positions available. We now offer 4 ten hour shifts for this position.
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Requirements:
Speed and accuracy are essential as well as being good with numbers. Starting pay is $9.85 per hour with the potential to earn up to $14.00 per hour based on performance. Shift differential of $.50 after 5 pm and $.75 after 10 pm.
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Stocker
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Location:
Cheyenne, WY
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Opening Date:
04/28/2008
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Closing Date:
07/25/2008
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Description:
We currently have full time 3rd shift stocking positions available.
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Requirements:
Speed and accuracy are essential in addition to being good with numbers. Starting pay is $9.35 per hour with the potential to earn up to $13.50 per hour based on performance. Shift differential of $.50 after 5 pm and $1.00 after 10 pm.
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Order Filler
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[Apply for this Position]
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Location:
Cheyenne, WY
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Opening Date:
04/25/2008
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Closing Date:
07/25/2008
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Description:
We currently have full and part time 1st and 2nd shift order filling positions available. We now offer 4 ten hour shifts for this position.
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Requirements:
Speed and accuracy are essential in addition to being good with numbers. Starting pay is $9.35 per hour with the potential to earn up to $13.50 per hour based on performance. Shift differential of $.50 after 5 pm and $.75 after 10 pm.
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