SmartWool

SmartWool... the name says it all. Take all the natural qualities of wool - like its ability to regulate temperature and resist odors - and remove the itch! How smart is that? SmartWool uses only the softest, strongest and whitest merino wool from specially selected sheep in New Zealand. It’s that fine merino wool - with a far lower micron range (less coarse) - that gives SmartWool its unique, un-wool-like softness! Oh, and did we mention SmartWool products can go right into your washer and dryer? And they do so without shrinking! SmartWool socks and base layers regulate your body’s temperature naturally to keep you warm on the slopes or cool on the trail. The fibers actually move moisture faster and resist odors better than synthetics. SmartWool has completely revolutionized the way people think about wool by capturing all of wool’s natural strengths... and leaving the itch behind.