Kuhl

You know that Kühl is truly a clothing brand for skiers, snowboarders and alpine enthusiasts when you read the company’s slogan: "Born in the Mountains." Kühl winter clothing started off as Alfwear, a company that only offered Peruvian-inspired fleece ski hats. One of the original members, Kevin Boyle, transformed the brand by renaming it Kühl and expanding the line from winter hats to all sorts of outerwear and clothing. Today, Kühl offers ski jackets, Polartec® fleece jackets, sweaters, pants and more for all "Kühl"-weather pursuits. Kühl has become famous for jackets and sweaters with popular built-in thumb loops at the cuffs, which offer added wrist coverage and keep sleeves in place. Ideal for skiing, snowboarding, backpacking and other mountain pursuits, Kühl offers performance clothing and outerwear for harsh outdoor pursuits, plus stylish Kühl casuals for both men and women, such as sweaters, skirts, shirts and pants.