Burton

The history of Burton snowboard gear and clothing runs parallel to the history of snowboarding itself. In 1977, Jake Burton began hand-making snowboards in his spare time. A year later, Burton quit his full-time job and started what is widely considered to be the first snowboard factory, based in the living room of a small Vermont farm house. At the time, snowboarding wasn’t even considered a legitimate sport; but by 1982, Burton had convinced the Suicide Six Ski Resort to open its doors to these rebel riders, becoming the first resort in the U.S. to allow snowboarding. Burton has become the world’s leading manufacturer of snowboards and snowboarding gear (jackets, clothing and boots). Athletes sponsored by Burton, including snowboarder Shaun White, have won many medals in both the Winter Olympics and X-games wearing Burton jackets, pants and boots. Once you ride with Burton, you’ll never ride with anything else.