DC Shoes

One of the first companies to capitalize on the action sports market, DC Shoes gained underground popularity with their performance skateboarding shoes. Created by snowboard bum, Ken Block, and would-be professional skateboarder, Damon Way, DC Shoes began as a company to fit a niche market. As the appeal of action sports reached a wider audience, DC shoes expanded their product line to include women’s shoes, men’s, women’s and children’s apparel, accessories, snowboard boots and outerwear. One of the cornerstones of DC Shoes’ marketing strategy was to create a world-class team of action sports professionals—from skateboarders to BMX racers to motocross athletes—to enhance the brand name, develop its signature products and support its promotional efforts. DC Shoes offers professional-grade products for both pros and amateurs with plenty of style and street cred.