About Bill Adler
An aspiring actor with a passion for belts, Bill Adler started his first belt company during the actors’ guild strike in 1981 on Venice Beach boardwalk. His love for leathersmithing led Bill Adler Designs to create custom leather belts for Levi’s, Dockers and Columbia Sportswear. Soon thereafter, he was embracing the western belt phenomenon, designing studded and novelty belts for customers who couldn’t get enough of this fashion trend. Now Bill Adler belts and accessories are sold under the name of Will Leather Goods, which produces beautifully crafted pieces inspired by riding saddles, gun holsters and old-time cowboy belts.