One name will always remain synonymous with the snowboarding movement, and that name is Burton. Back in 1978, the sport of snowboarding was virtually unknown and completely on the fringe, but Jake Burton quit his day job to make snowboards in his living room anyway. By the 1980s, Burton snowboards were helping people discover a totally new and exhilarating way to carve the snow. More than thirty years later, Burton snowboards and bindings are still leading the industry with cutting-edge technologies and killer-looking designs, as are Burton boots. On the slopes, Burton jackets and pants are made to help you beat the elements and look great doing it. Long live winter.