“Better than my Icebreaker & Smartwool!”

“These are hands down the BEST technical wool socks I have ever owned. Beats both my Icebreaker and Smartwool socks in terms of fit and durability. I use them when skiing cross country, which I have learned is awfully tough on my socks, I usually wear out one or two pairs of icebreaker/smartwool socks in one season. The season is over here now, I have mostly used these, and they are still looking almost new. Washes well. Hugs the feet and cushions in all the right places. I will get lighter socks for running, for sure. Icebreaker wins on looks, but these definately win on performance. And the price is better, too. I'm a beleiver. Note that it's possible that they run slightly big, I am a US size 10-11 and the M fits my long, narrow feet like a glove (or should I say sock?). Could imagine women with size 7 feet would experience some bulk in size M.”