“Less is More”

“Unlike other long sleeve, lightweight (150 weight or lower), Icebreaker shirts, the Argon base layer does away with the irritating Icebreaker logo that adorns the left breast area on other products. The problem with the embroidered logo is that during any kind of running or hiking activity the logo functions like a cheese grater--with your nipple being the proverbial cheese in this case. With the logo gone, the shirt does its thing unimpeded: it keeps you warm when its cold because the wool retains heat fairly well even when wet and it keeps you cool when its hot thanks to the lightweight weave. It also reduces the stench that develops from synthetics.”