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Jan. 13, 2012

Sierra Trading Post Sets Record for Yearly Customer Savings

Customers Save $360 Million Off Retail Prices in 2011

Cheyenne, Wyo. Jan. 13, 2012 – Multichannel retailer Sierra Trading Post reports the best year of customer savings in its history. A purveyor of brand-name products at 35-70% savings every day, Sierra Trading Post saved shoppers $360 million off retail prices in 2011. The previous record was $343 million in 2010.

“In December alone, we helped shoppers save more than $45 million off retail prices on gifts, sporting goods, home essentials, and winter gear, outerwear and footwear,” says Gary Imig, president of Sierra Trading Post.

"I've been shopping at STP for more than 15 years," says Corie Jason of Lansing, Mich. "I've saved more than $10,000! I tell all of my friends about the wonderful products and customer service!"

Sierra Trading Post recently replenished its post-holiday inventory with closeout winter collections from Columbia, Teva, SmartWool, ExOfficio, Gramicci, Woolrich and more.

“With new inventory arriving every day, we currently have the best selection of winter product in company history,” says Jeremiah Mackmiller, general merchandise manager for Sierra Trading Post. “Plus, we’re headed to more than a dozen shows in the next month to add even more great deals. Those shows include Outdoor Retailer, SIA Snow Show, ISPO in Munich, Magic and the PGA Show.

About Sierra Trading Post

Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known across the globe for offering “Great Deals. Great Brands.” Sierra Trading Post purchases overstocks, closeouts and 2nds from more than 2,000 brand names, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post has saved customers more than $3.5 billion off retail prices on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.

Copyright 2012, Sierra Trading Post, Inc. All rights reserved.