Sells outdoor gear, sporting goods, footwear, apparel home décor, and active, casual and dress clothing
Supports active lifestyles with product for camping, hiking, cycling, fishing, water sports, climbing, hunting, running, fitness and more
Partners with more than 2,000 brands; nearly 1,000 of those are respected outdoor brands
Corporate facilities total 500,000 sq.ft. with 40 acres set aside for future expansion
Keith Richardson (Founder) revisits his first office Reno, Nev.
Multichannel
Top 100 Internet Retailer for the 4th year in a row
Mails 22.5 million catalogs per year with multiple titles
Four retail outlet locations: Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.
Customer call centers in Cheyenne and Cody, Wyo.
Recently launched the fourth generation of SierraTradingPost.com, with customizable search, enhanced image zoom, straightforward drop-down menus and quick view
Robust email program, including MyUpdates product alerts and DealFlyer special offers
Hires an additional 150-180 employees during peak season
42% of employees with five years of service or more; 5% with more than 15 years
About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a Top 100 Internet retailer known across the globe for offering “Great Deals. Great Brands.” Sierra Trading Post purchases overstocks, closeouts and 2nds from more than 2,000 brand names, and offers customers 35-70% savings every day. Founded in 1986, the company has saved customers more than $3.5 billion off retail prices on outdoor gear, shoes, clothing, accessories and home furnishings. Sierra Trading Post has four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo. as well as a Technology Campus in Fort Collins, Colo.
