Answer This is a clear liquid to wash your items in. A rule to remember with Nikwax is the purple bottles proof and the green bottles clean. The solution is always clear.
Answer The product is milky white in the bottle and in the water but it didn't dye the fabric of my jackets at all. The only thing purple about this product is the bottle cap. My jackets (two jackets are military olive drab green, and one is blue) all came out exactly like they went in except now are fresh, clean, and super highly water repellent again. Worked so well I bought a second bottle of both Tech wash and Soft Shell Proof to have on hand for next time.