Once the outdoor industry embraced the revolutionary comfort of
SmartWool socks, it was easy to predict the arrival of a
SmartWool clothing line. When
SmartWool base layers hit the market, their incredible, no-itch, merino wool comfort earned them Backpacker magazine’s “Editor’s Choice” award in 1998. One customer raved, “Fall, winter and spring, I’d be lost without this essential
SmartWool base layer.”
SmartWool cycling jerseys and shorts soon rolled onto the scene, utilizing those extrafine New Zealand merin
... Learn more about SmartWoolo wool fibers to regulate temperature, wick moisture and control odor during epic rides and races. Testimonials also abound for SmartWool hats and scarves: “Better than fleece in moderating head temperature!” as well as SmartWool jackets and sweaters, acclaimed as “versatile, comfortable and stylish.” The quality, fit and performance advantages of SmartWool clothing have catapulted SmartWool into key-player status in every active person’s closet. ... Less