Born in the Colorado Rocky Mountains, SmartWool clothing launched in 1994 as a small company with roots in the snow sports industry. Quickly becoming world-famous for SmartWool socks crafted of super-soft, breathable and odor-resistant merino wool, this brand has continued to evolve, now offering a wide range of fantastic socks and apparel for active outdoor lifestyles, including SmartWool base layers made of New Zealand merino wool to provide amazing moisture-wicking, quick-drying performance. Thanks to a long-standing commitment to using only the highest quality fibers and always pushing the ... Learn more about SmartWool boundaries of design, SmartWool socks and apparel continue to exceed demands. Ready to get smart? ... Less
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