Editor's Note: Sierra Trading Post's Corporate Stewardship Program aims to support community involvement and enjoyment of the great outdoors. Read more about our outreach efforts and the organizations we support with corporate sponsorships and partnerships on our Corporate Stewardship page.
Last week at the Outdoor Retailer Winter Market, I had the opportunity to catch up with Shelley Pursell, Winter Wildlands Alliance events and outreach coordinator. Winter Wildlands Alliance is a nonprofit advocacy group working with local and national policy makers as the voice for enthusiasts of human-powered snow sports. They work to ensure quality outdoor experiences for backcountry skiers, snowshoers, nordic skiers, winter hikers and other winter adventurers.
The Alliance's biggest project is the Backcountry Film Festival, which kicks off in Boise, Idaho, and includes a stop in Reno, Nev., where we have outlet stores. Sierra Trading Post is proud to support this film festival with gift cards for raffling at its tour stops.
Backcountry Film Festival
The film festival was created in 2005 to help grassroots and professional filmmakers show audiences their love of the winter outdoors. The Backcountry Film Festival made its world premiere in Boise, Idaho, to a sell-out crowd amidst hoots and high-fives.
The seven films will now travel to more than 100 cities around the globe. The events highlight local organizations, allowing them to keep 100 percent of the funds raised at each tour stop.
"We work with ski shops, outdoor groups, educators, avalanche awareness programs and college outdoor programs," Pursell says. "Our only stipulation is that the funds have to be used for promoting outside winter activities."
As required by the Backcountry Film Festival, each short film tells a story about people connecting with nature in winter, showcases human-powered sports and includes an element about steawardship.
"The film festival ... is deeper than people hucking off cliffs, crazy jumps and snorkel skiing," Pursell says. "They are films that tell stories about winter adventures."
Backcountry Film Festival: Promoting Human Powered Winter Adventures
By Andy Hawbaker
February 01, 2013
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