Advanced Evaporation Tech?

Verified Buyer Reviewed by A guy from NY from Western NY on Saturday, September 10, 2016
The product description "advanced evaporation technology" and Columbia's "omni-wick" trademark seem a bit misleading since the shirt is 100% cotton. As far as I know, cotton isn't known for its wicking capability. Perhaps the technology is in the way the cotton is weaved into the fabric?

I like the shirt. It's comfortable and the fit is about right. I didn't buy the shirt for this claimed feature but beware if you are.
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