Rooted deep in backcountry ski culture, the G3 mission has always been to improve your winter backcountry experience. G3 Genuine Guide Gear began in 1995 with a commitment to meeting the high standards of hardcore mountain ski guides. G3 skis and G3 bindings are beloved by alpine athletes across the globe for their top-of-the-line durability, performance and quality. G3 skins lead the industry with proprietary tip and tail connection systems, which are unlike anything else on the market. G3 Genuine Guide Gear doesn’t take their namesake lightly, holding all their gear to a higher standard with thorough quality check and field testing. A truly authentic ski brand, G3 ensures every piece of gear is ready to perform when you need it most.