The Turkish word for "blue" is mavi - which makes the Mavi Jeans moniker literally translate into "blue jeans." Since 1991, Mavi Jeans has created thousands of well-made, Mediterranean-inspired men’s and women’s jeans in a variety of washes, cuts and rises. Mavi Jeans make a statement of quality from the moment a pair of straight-leg, stretch, low-rise or bootcut jeans begins its journey; each and every pair is meticulously cut, sewn, washed and branded to the high manufacturing standards of Mavi Jeans’ environmentally friendly factory. The brand’s reputation for style and quality even earned Mavi Jeans a coveted spot in Time magazine’s 2006 list of the best jeans brands in the world. Mavi Jeans styles are given men’s and women’s names for each gender’s respective denim line; thus men can decide if they prefer Max or Matt jeans, and ladies can seek out Molly or Mona jeans.