Mavic is a French manufacturer of cutting edge cycling wheel sets, rims, cycling components and bike computers. With its roots dating back to 1889, Mavic has been involved in the competitive cycling industry nearly since its inception. In the early 1930s, Mavic was one of the first companies to design and manufacture a dished aluminum bike rim, which would quickly become the standard over antiquated steel rims. Today, with over one hundred years of experience in the cycling industry, Mavic continues to produce groundbreaking wheel, rim, spoke and hub designs that push the boundaries of performance. The Mavic company has always had the steep, winding roads of the French Alps at its heart. This is where Mavic tests products like its Ksyrium road wheels and Crossmax MTB wheels; Mavic wheel sets are seen on these same roads every year during the Tour de France.