About the Honolua Brand
Honolua
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Named after the spectacularly picturesque Honolua bay on Maui’s western shore, Honolua Surf Co. celebrates the spirited lifestyle of the island waterman, one who carries an affinity for natural wonders of the ocean. Honolua shorts and clothing lines feature tranquil designs, pulling inspiration from pristine Hawaiian waters and manufacturing with functional fabrics. Whatever environment you find yourself in, Honolua clothing and shorts offer exceptional comfort coupled with island style. You don’t have to be an avid surfer to appreciate Honolua clothing; Honolua Surf Co. is proud to share their deep island-culture roots with all ocean-lovers.