Ease of packing!
Verified Buyer Reviewed by Hikerb from Lunenburg, MA on Monday, July 24, 2017
I love the soft "square" factor of this cooler. It packs easily in to the car, goes easy on picnics and doesn't have the bulk that a regular cooler has. In addition to camping and picnics, this cooler stays in the car to bring cold foods home from the grocery. This is my second one...if I like something, I always get 2!