Headquartered in the beach-side city of Encinitas, California -- widely considered one of the best surfing locations in North America -- Nixon is a dedicated lifestyle brand created by Andy Laats and Chad DiNenna in 1997. Nixon watches, which have remained the foundation of the brand since its inception, have a well-earned reputation for showcasing big, bold aesthetics. Whether you’re looking for a minimalist analog timepiece or a sporty chronograph, it’s tough to beat the style and performance of a Nixon watch. More recently, Nixon has even expanded its product lineup to include high-quality headphones, mobile speakers, outerwear, apparel and accessories. Live boldly, cultivate your passion and keep it dialed.