About Peak Performance
The Peak Performance clothing brand was created in 1986 by four Swedish skiers with a shared vision. From the beginning, the goal behind all Peak Performance ski apparel has been to design quality, stylish, high-performance products that aren’t flashy or over the top. During a time when neon colors and ostentatious patterns were all the rage on ski slopes, Peak Performance was getting back to the roots of what made great ski apparel. As fashion trends shifted and technology advanced in the 1990s, Peak had already established itself as a premier European skiwear brand. In the years since, Peak Performance of Sweden has continued to push innovation and has even expanded into cycling, running and golf apparel.