To most, the name Sevylor is synonymous with exciting water sports. Yet Sevylor had a humble beginning as the producer of not-so-exciting inflatable bathtubs. In post-WWII France, bathing facilities were hard to come by – so Parisian Berco Grimbert used his high-frequency welding machines to fuse the then-new material PVC into inflatable tubs. The bathtubs later evolved into durable Sevylor swimming pools, flotation devices, and other PVC products. Originally SEVY when founded in 1948 (for Societe Electronique de Vitry), Sevylor added the "lor" to its name later. Not surprisingly, l’or is French for "gold." Sevylor now offers what is virtually inflatable gold to outdoor enthusiasts: rafts, sledding tubes, kayaks, and air beds, to name only a few Sevylor products. Just add air for all-season Sevylor excitement.