About the SRAM Brand
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Founded in 1987, SRAM is a cycling component manufacturer headquartered in Chicago. After introducing innovative Grip Shift technology in 1988, SRAM soon began offering an increasing variety of OEM and aftermarket bike components. One SRAM innovation in particular that has made an impact on cycling is the popular SRAM Double Tap shifter, which integrates a gearshift into the brake lever. In 2002, SRAM joined forces with Rock Shox and has since added Avid, Truvativ and Zipp to its family of brands. Whether you’re looking for a new chain, crankset, cassette, derailleur, brakes or a full groupset, you can trust SRAM components to deliver top-notch performance, reliability and precision.