About the Mad River Brand
Mad River
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In 1971, Mad River canoe founder Jim Henry was so frustrated in his search for a canoe designed for the rigors of wilderness paddling that he decided to build his own. That same year, Jim won the Down River competition in the National Whitewater Canoe Championships and requests for Jim’s design came flooding in. After setting up shop on his small Vermont property, Jim named his new company after the Mad River, which flowed near his home. Within a year, demand for Mad River canoes surpassed Jim’s production capability and he upgraded to a full-scale manufacturing operation. Over the years, Mad River canoes have received multiple awards and the brand continues to be a leader in the industry today.
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